| Top clicked queries These are the top 20 queries from which users actually clicked a link to your site, as well as the percentage of the top 20 searches each query represents. These are the searches for which your site was one of the most compelling results. The differences between the tables can offer you insight into how users are actually accessing your site versus how often your site appears. If a query appears in the second list, it's a sign that not only does your content perform well for the relevant keywords, but that it's also relevant and appealing to users. How can you use this information? If the Top search queries list doesn't display relevant queries, consider adding relevant, targeted content to your site. Think about the words users might use to search. If a site appears in the first list, but not the second, consider how you might improve your content including your meta descriptions to make it more compelling. |
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