What the Googlebot Sees

How Google sees your content When other sites link to yours, they'll often hyperlink a phrase or word, instead of simply listing your URL. For example, this link The Webmaster Tools Help Center leads to http://www.google.com/support/webmasters. The blue underlined text is called "anchor text", and it gives Google additional information about the page it links to. This page lists the anchor text used in links to your site. It's useful, because it gives you an insight into how your site is perceived by others. For example, if other sites often use the anchor text "classic bikes" in links to your vintage motorcycles site, you might want to ensure that you include the words "classic" and "bikes" somewhere in your content. In addition, anchor text can also give you a good idea of the search terms people are likely to use.